What does a typical engagement look like?
Most engagements start with a discovery sprint: we audit your current site, analytics, and market, then propose a scoped plan with fixed pricing. From there, projects run in weekly cycles with a demo at the end of each week. You always know what shipped, what’s next, and what it costs.
Do you work with our in-house team or replace it?
Both models work. We regularly embed with in-house marketing and engineering teams, filling design, development, or analytics gaps, and we also run projects end-to-end for companies without those functions. Either way, everything we build is documented and handed off so your team owns it.
What platforms and technologies do you build on?
We build primarily with Astro, Next.js, and React on the web side, paired with headless CMS platforms (Sanity, WordPress, ButterCMS) and Shopify for e-commerce. We choose the lightest tool that meets the requirement: performance budgets and Core Web Vitals are part of every build, not an add-on.
How do you approach SEO in the age of AI search?
We optimize for both classic search and AI answers. That means technically clean sites with structured data, fast Core Web Vitals, and genuinely useful content, plus AI-search (GEO) foundations like llms.txt, consistent entity data, and answer-ready page structure so assistants like ChatGPT, Claude, and Google AI Overviews can find and cite you.
Can you fix or improve an existing site instead of rebuilding?
Yes. Conversion optimization, technical SEO remediation, GEO retrofits, and design refreshes on existing codebases are all common starting points. We audit first and tell you honestly whether improvement or a rebuild is the better investment, and we’re happy to conclude that less is enough.
How do you measure success?
Every project defines its metrics up front: organic traffic, conversion rate, cost per lead, revenue per session, whatever maps to your business. We set up tracking before we ship, report monthly in plain English, and treat “it looks great” as the starting line, not the finish.